Assignments

The promotion of or synergy with another media product

The Writings On The Wall by Sam Smith

https://www.youtube.com/watch?v=8jzDnsjYv9A

The Writings On The Wall uses synergy as the song was used in the 007 movie Spectre. The music video relates to the film as a part of the video was shot in the same place of the movie. This shown in unison with clips from Spectre. This promotes the film to not just 007 fans but also Sam Smith fans, as those who just came to watch the video because their fans of Smith's work may now go watch Spectre. The lyrics also hold meaning to the clips shown from the film. For example "for you I have to risk it all" may be relate to Bond putting his career on the line for his love interest who is shown in the music video. Because the music video came out before Spectre, this will tease the film and create intrigue for those watching and, by proxy would get people to watch the film.

Promotion of an artist's album

The Heart Wants What It Wants by Selena Gomez

https://www.youtube.com/watch?v=ij_0p_6qTss

The Heart Wants What It Wants promotes an artist's album by being the only single put for the album before its release. This give people the idea that the album will be dealing darker and more emotional themes because this is the only tease they get, whilst most albums put out a handful of singles before the albums release. One example of it being a more emotional album, is the shot where Gomez is looking directly at the camera with a tears running from her face. This promotes the idea that she is upset about something and if people listen to the album they may find out what. The constant cuts to a shot with a man talking to someone, makes the audience believe that she is upset about breaking up with someone.

Promotion of a new artist or a change in musical direction or image

Wrecking Ball by Miley Cyrus

https://www.youtube.com/watch?v=-YICuUtkjlg

Wrecking Ball promotes a change in musical direction or image because Miley Cyrus is portraying herself very different to her persona in her earlier music videos. For example is a shot of Cyrus sitting on the wrecking ball. She is naked, has short hair and has lipstick on. First of all her being naked in the music video highlights that her music (and by proxy, her videos) from now on is going to be more mature and will tackle more adult themes. This may have been a decision made by Cyrus to escape the family friendly image of Hannah Montana because she felt like her creative freedom was subdued by her public image. This means it is possible the video was made as desperate attempt to keep away from Hannah Montana and the connotations of that role. Secondly her having short hair. Women with short hair means they are confident and that hey have nothing to hide. This suggests that Cyrus doesn't care about how the public view her and her music. This shows she is more rebellious than before, perhaps meaning she was held back by Disney. Thirdly, the red lipstick. Red lipstick connotes danger and draws people to you. Maybe Cyrus is attempting to attract to listeners, maybe because her change in image caused many to stop listening to her.


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